What is AEO (Answer Engine Optimization) and how does it differ from SEO?

What is AEO (Answer Engine Optimization) and how does it differ from SEO?

AEO, or Answer Engine Optimization, focuses on providing clear, enriched, and real-time data to answer user queries directly. Unlike SEO, which primarily drives clicks to a website, AEO aims to offer immediate, context-rich answers, making your brand a trusted shopping partner.