What are the risks of using AI in PR?

What are the risks of using AI in PR?

The primary risks include AI hallucinations, where the software confidently states false information, and the creation of a generic, robotic brand voice. Using AI without human oversight can lead to the spread of inaccurate data and a loss of trust with your audience. Furthermore, AI cannot build the genuine, long-term relationships with journalists that are essential for successful media placement.