What are the key steps in implementing a persona-driven AEO strategy?
What are the key steps in implementing a persona-driven AEO strategy?
The five key steps are: 1) Create prompt-aware personas by capturing typical prompt archetypes and user intents. 2) Build an answer map tailored to each persona. 3) Make content retrieval-friendly with explicit Q&A sections and schema. 4) Seed models with persona context whenever possible. 5) Measure AI citation share, answer click rate, and conversion per persona, instead of just organic clicks.
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