Chapter 58: Executive Templates for Digital PR
Key Takeaways
- Executives want the "Bottom Line": Focus on high-level results and business impact.
- Visuals simplify complexity: Use charts and graphs to make your data easy to understand.
- Be prepared to go deep: Have more detailed data ready if they ask.
Executive Summary Template
- Campaign Objective:
- Key Achievements:
- Top-Line Results (ROI, leads, traffic):
- Key Learnings:
- Next Steps:
Board Reporting Template
- Digital Presence Overview:
- Reputation Score & Sentiment:
- Competitive Landscape:
- Future Strategy:
By using these templates, you can communicate the value of your Digital PR work in a way that resonates with senior leadership.
Digital PR Integration ( DPRI Method )
Executive templates translate the DPRI Method into the language of business:
- PR Activities → Strategic Investments
- Digital Terms → Key Performance Indicators
- Business Outcomes → Return on Investment
Next: Chapter 59 covers Investor Relations PR—building trust with the financial community.